Get in the Zone — AutoZone
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Plan
Revamp how AutoZone’s end-to-end loyalty program experience is positioned, encourage higher app download rates, and build out the customer experience for their direct marketing channels.
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Create
Establish the brand UI and UX, then write and design unique direct marketing campaigns balancing promotional with educational and loyalty while incorporating CRM best practices.
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Grow
Test and refine by analyzing customer motivations, expectations, likes, dislikes, and inclinations in order to drive enrollment, loyalty program engagement, and revenue attribution while keeping a pulse on the automotive parts and service industry.
Our goal was to keep AutoZone Rewards top of mind as a free program that helps you get more for buying what you need and easily keep track of purchases and service history. Our team was in charge of integrating email, app, and SMS with the e-commerce experience.
My Project Workflow
Scope
Determine hours available and team output
Assign
Review team bandwidth and skillsets
Create
Challenge assumptions and concept visually and technically
Review
Provide creative direction and proofing based on goals
Present
Convey solutions clearly and concisely
Laying the foundation with best practice built-in
UI and style guide design
Web, email, app, SMS, and direct mail, all seamlessly working together to help users get the job done right
Digital media art direction and creative direction
Content creation and collaboration with technology partners that exceeds expectations for client and customer
SMS creative direction and technology integration
Finding ways to brand a series of communications to keep users excited about the next thing
Digital media art direction and creative direction
Scoping and managing 3–5 promotional campaigns per week, I provided art and creative direction for AutoZone’s fully responsive email direct marketing UI and day-to-day leadership, mentoring, and process refinement for our team of Art Directors, Copywriters, Developers and Project Managers.
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