Nourish People and the Planet.
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Plan
Set the foundation for 365’s loyalty program by supplementing their lean marketing team in building out the strategy and design for their digital channels.
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Create
Establish branding, then design an email welcome series, landing page experience, and an ongoing weekly newsletter incorporating CRM best practices.
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Grow
React to data analysis of customer motivations, expectations, likes, dislikes, and inclinations by testing and refining to drive enrollment and program engagement.
Whole Foods was about to launch their new venture: 365 by Whole Foods Market stores, where high quality products sell at everyday low prices. As they prepared to debut the brand and open the first stores, I partnered with them to engage customers and build a foundation for a successful loyalty program.
My Methodology
Empathize
Research your users' needs and understand demographics
Define
State users' needs and roadblocks
Ideate
Challenge assumptions and concept visually and technically
Prototype
Design solutions using best practices
Test
Implement and iterate to get the best results
Empathize & Define
Providing opportunities to personalize the user experience and let users push the cart
Brand strategy and creative direction
Ideate & Prototype
From design to technical capabilities, exploring what is possible at every touchpoint along the customer journey.
Animation elements and loyalty dashboard design
Managing a very aggressive schedule, I worked with our strategy and data team to design and produce 365’s branding and fully responsive welcome series, landing page experience, and weekly newsletter.
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