Made to Be Worn

  • Plan

    Support Ralph Lauren in delivering quick-turn, on-brand design and production.

  • Create

    Create on-brand digital marketing assets complementing the current brand UI and UX. Incorporate CRM best practices and keep a pulse on the retail fashion industry.

  • Grow

    Focus on customer motivations, expectations, likes, dislikes, and inclinations that drive customers to make purchasing decisions. Test and refine to drive online purchases and in-store visits.

Ralph Lauren Website

As Graphic Designer I supported the prepress printing process in the design of signage and color correction while building off of Baesman’s Group’s commercial printing relationship, which led to an opportunity to create aspects of Ralph Lauren’s digital channel including landing pages and homepage components.

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