Lucky You
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Plan
Design and deploy Lucky Brand’s promotional emails with guidance from internal brand team. Import customer lists, create segmentation and testing modules. Deploy using the ExactTarget email platform.
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Create
Create on-brand digital marketing campaigns complementing the current brand UI and UX. Incorporate CRM best practices and keep a pulse on the retail fashion industry.
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Grow
Focus on customer motivations, expectations, likes, dislikes, and inclinations that drive customers to make purchasing decisions. Test and refine to drive online purchases and in-store visits.
Audience composition can reveal a site's current market share across various audiences. luckybrand.com's audience is 34.82% male and 65.18% female. The largest age group of visitors are 25 - 34 year olds.
Campaign Considerations
Write concise copy that grabs attention
Avoid sending campaigns to unengaged users
Don’t spam and understand spam filters
Personalize your messaging and segment your audience
Define transactional and promotional communications
Consider everyone’s device experience
As Art Director at Baesman Group, I serviced our largest retained client Lucky Brand Jeans through email design, development, list management and campaign deployment.
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