Beyond Petroleum
-
Plan
Reach a better understanding of transaction patterns and segmentation. Collaborate with branding agency to create the digital experience for BP Driver Rewards, starting at the inbox.
-
Create
Create brand UI and UX for digital marketing channels. Strategize, design, and deploy welcome series, transactional emails, and weekly newsletter email integrating best practice and dynamic functionality.
-
Grow
Grow program functionality and capabilities. Focus on customer motivations, expectations, likes, dislikes, and inclinations that drive customers to make purchasing decisions. Test and refine to drive enrollment, loyalty program engagement, and app usage.
BP realized it was time they gave their Driver Rewards loyalty program a little gas. They needed a way to increase retention and reactivate lapsed members. So they gave our team the green light to help them better understand their customer base.
Driving Successful Outcomes
Our team took the wheel and helped BP structure their CRM to better understand transaction patterns and segmentation. A pumped-up email program allowed BP to stay in constant contact with consumers throughout their lifecycle based on activity level.
Data
Mapping our route, we conducted a marketing opportunity assessment to analyze BP’s data and identify insights. Using our proprietary tools, we gathered data to fuel the creative.
Loyalty
Navigating customers better than GPS. We developed a CRM contact strategy and identified customers, how often we should communicate with them, best places to reach them, and what the messaging should be.
Collaborating with multiple agencies of different diciplines to achieve success
Digital media art direction and creative direction
Creative thinking that puts users first, making their (and the client’s) experience easier
Digital media art direction and creative direction
My role was to build and present the UI architecture used for creating all future campaigns, create internal process workflows, and lead our team in delivering best-in-class digital marketing focused on helping users pay and save at the pump.
swipe or scroll to see the campaign »
